- 10 Công ty VLA:

+ What software are they using? Đang sử dụng phần mềm nào?

+ Are they happy with the current features? What needs improvement? Happy không, cần nâng cấp cái gì?

+ Ideal Customer Profile for Freight Forwarder Players:

1. Business Characteristics:

• Industry Focus: Companies that are in the logistics, manufacturing, retail, or e-commerce sectors, which regularly need to transport goods internationally.
• Size: Medium to large freight forwarding businesses that handle substantial volumes of shipments, typically ranging from $10M to $500M in annual revenue.
• Geographic Location: Companies with operations or partnerships in multiple countries, especially those involved in major trade routes, such as Asia-Europe, Asia-North America, or within trade-heavy regions like the ASEAN bloc, Europe, and North America.
• Operational Complexity: Businesses that manage multi-modal transportations (air, sea, road, rail) and have complex supply chain needs due to handling diverse products or having to comply with various international regulations.

2. Decision-Maker Characteristics:

• Roles: Owners, CEOs, COOs, or Logistics Managers of freight forwarding companies who have the authority to make or influence purchasing decisions.
• Pain Points: Challenges in optimizing routes, reducing transportation costs, managing customs and compliance issues, maintaining visibility and control over shipments, and adapting to market changes and regulations.
• Goals and Objectives: Interested in improving operational efficiency, reducing costs, increasing shipment visibility, enhancing customer satisfaction, and scaling their business operations effectively.

3. Technological Readiness:

• Current Solutions: Businesses currently using outdated or manual systems for logistics management and are facing limitations in scalability, efficiency, and data analysis.
• Adaptability: Companies that are open to adopting new technologies and digital solutions to improve their operations, particularly those interested in data analytics, AI for route optimization, and integrated platforms for end-to-end supply chain management.
• Investment Willingness: Companies that have a budget allocated for technological upgrades and are looking for high ROI solutions to enhance their logistics and supply chain operations.

4. Strategic Fit:

• Growth Orientation: Companies actively seeking to expand their market presence, enter new markets, or enhance service offerings to stay competitive.
• Partnership and Collaboration: Businesses looking for long-term partnerships rather than one-off transactions, willing to collaborate closely to tailor solutions to their specific needs.
• Community and Standards Compliance: Organizations that are members of recognized logistics associations (e.g., FIATA, AFFA) and are committed to maintaining industry standards and best practices.

5. Cultural Fit:

• Innovation-Friendly: Companies with a culture that embraces change, innovation, and continuous improvement.
• Customer-Centric: Businesses that prioritize customer service and are looking to improve customer experience and satisfaction through better freight forwarding services.
• Sustainability Focus: Companies increasingly concerned with environmental impacts and looking for greener transportation solutions and sustainable supply chain practices.